Slots.com domain sells for $5.5m
The domain name Slots.com has sold via Moniker for $5.5m. the highest domain name sale of 2010 and the fourth largest publicly reported domain name sale since 2003. But the biggest question in my mind is whether it is actually worth it?
The acquisition completed over the last week between Moniker and BodogBrand and cements the strength of the online gambling industry and the value of gaming domains.
According to Compete.com the domain currently receives around 15,000 visitors a month and ranks first page on Google for the term “slots.”
Estibot estimates the domains value at $736,000 and although it can be classed as a category killer domain, is it really worth $5.5m and just how long will Bodog need to wait to earn back their investment?
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About Me
Hi, I'm Gary Taylor. I have bought and sold domain names since 2002. In January 2008 I won the Young Entrepreneur of the Year Award at the Midlands Business Awards. I have been featured on sites like Mortgage Strategy, speak at events like Think Visibility and SAScon and develop sites like Rottweilers.co.uk and South Africa. I am a Director of One Result and head up all aspects of SEO, Project Management and Internal Operations. I live in Birmingham with my dog Alfie and love to play the guitar. You can follow me on Twitter or connect with me on Linked In.
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