Regular content updates and RSS for link building
Link building holds a huge amount of weight in mobile SEO and a vital part of link building with any website is creating fresh and unique content on a regular basis. This may sound an easy feat but maintaining a regular feed of interesting and relevant material that will engage your visitors and keep them coming back for more, but more importantly get them to be linking back to is harder than it sounds. The key is to provide small updates to your site as often as possible rather than doing one big update every so often.
I always try to practise what I preach, but I find it hard to constantly keep updating my blog with new stuff. However a few techniques can aid you with the process.
Firstly give your audience bite-sizes pieces of content to engage with, keep the pace up the idea is to get them to return for more and the easiest way to enable them to do this is to have an RSS feed to your site’s content updates. If like me you run a blog this is a very straight forward process and can give you a great boost to your SEO efforts as you can add text links to your blogs RSS footer which will allow people to link back to and if they repost your content, the text link will spread around the blogosphere increasing the inbound links to your site.
The link I have in my RSS footer is “Mobile Web Development” and it looks like this in the HTML of the RSS footer:
Post from: <a title=”3ac Mobile” href=”http://www.3ac.co.uk”>Mobile Web Development</a><br/><br/>%%POSTLINK%%
Another example includes how content looks on other sites linking back to you, here is an example of a post I wrote which has been re-published on Zero Strategy
In a visual format he is a site which shared some of my content which they found useful for their reader, note the link back. It all helps!
In short, if you want your content updates to work for you, make them creative, engaging and relevant to your visitors and get them syndicating your chat all over the web with RSS. Simple.
Gary
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