Mobile domains, ranking in the mobile SERPs
Another day, another lesson learned. With reference to my work on mobile domains, I have been researching mobile search and ranking within search engines mobile web results. In particular Google mobile. (http://www.google.com/m) The difference between PC based web and mobile web is quite dramatic getting your mobile domains to rank well requires a change of SEO strategy and a bit of leg work.
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About Me
Hi, I'm Gary Taylor. I have bought and sold domain names since 2002. In January 2008 I won the Young Entrepreneur of the Year Award at the Midlands Business Awards. I have been featured on sites like Mortgage Strategy, speak at events like Think Visibility and SAScon and develop sites like Rottweilers.co.uk and South Africa. I am a Director of One Result and head up all aspects of SEO, Project Management and Internal Operations. I live in Birmingham with my dog Alfie and love to play the guitar. You can follow me on Twitter or connect with me on Linked In.
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The process of getting your domains to rank within the mobile web results, such as http://www.google.com/m (perform a search then click on “MOBILE”) requires the submission of a new XML sitemap to the search engines, browsing which should ideally be available to the public, rather than limited to a specific network operator, and changes within the HTML for the search engines to recognise the mobile version of your site and rank it accordingly. At the moment this only scratches the surface.
The integration of the mobile site version, enabling it to work in line with your main website requires some complex development work and is not for the faint hearted! Within the industry at the moment there is a difference of opinion toward whether a mobile site should be hosted as a subdomain or on a completely different domain altogether. You can use various methods such as subdomain.anysite.com, anysite.mobi and m.anyrsite.com, but these are all down to preference and your own SEO strategy. I like the subdomain method using the keywords of what you want your mobile site to rank for as the subdomain name itself, as opposed to using the standard m. prefix
We all know that mobile domains and mobile seo are very new concepts in comparison to the internet as a whole and as far as marketing potential goes are only in the foetal stages. I must say that the next 2-5 for mobile internet will be very interesting indeed.
I would appreciate any comments you may have from a mobile development point of view, things which have worked and things that haven’t.
Thanks
Gary