ME.UK Domain Names. Putting To Bed The Stigma

the stench of me. uk domainsThere has never been more stigma around a domain name extension (apart from .mobi, perhaps) than with .me.uk domain names. In my experience, UK domainers simply don’t attach any value to this extension. Certainly the black sheep of the .co.uk, .org.uk and .me.uk family. However like I did with .mobi earlier this year – selling one in January this year for £3,500 – featured on DNJournal.com. I intend to prove the majority of haters wrong.

So let’s get something straight before we kick this off. Domain name extension doesn’t matter when it comes to SEO. A good UK keyword domain will rank just as well as any other. Co.uk, Org.uk and Me.uk are all equals in the SERPs.

It is funny how there is a certain snobbery within the UK domainer scene that co.uk is THE domain name extension. Certainly for resale value I agree, but when it comes to developing domain names to rank in the search engines, for what ever purpose, let’s get real it doesn’t matter. So let’s put it to the test and get a .me.uk domain name ranking with the minimum effort possible and put the stigma to bed once and for all.

Choosing a .me.uk domain name

I have only ever owned two .me.uk domain names until today and having purchased three today for just £60 that puts my total investment in .me.uk at about £80 altogether for the following five domains:

  • CreditReports.me.uk
  • FinancialAdvisers.me.uk
  • Properties.me.uk
  • BalanceTransfer.me.uk
  • Contractor.me.uk

What I need to do now is decide which domain name should be the focus of this test and arguably as 4 of them are related to extremely competitive markets, I think I should put it to my Twitter audience to decide as it was their reactions to my tweets which spurred me to write this post.

The test…

Now I’m going to keep it as simple as possible. Do as much or as little as required to get the domain name to rank for its exact match within, let’s say, 90 days from the day the domain name is chosen. I will record the test in a new series of blog posts called ME.UK Domain Name Series and you guys can follow me along the way. No holds barred.

Hopefully this test will open people’s eyes to the opportunity that lies ahead. Beginners will find a new foot onto the ladder and online marketers can embrace what was once a “dirty” word. I don’t mind taking it on the chin from those too narrow sighted to see the benefit of a keyword domain, what ever the extension. Plus it will be a bit of fun. I know there will be a lot of people secretly interested in the results. Hopefully people won’t sit on the fence, so please get involved and have your say!

Add your comments!

Can you share any good or bad experiences with ME.UK domains. Have you sold them successfully, have you got developed sites on ME.UK domains? How well are they ranking? SHARE YOUR COMMENTS TODAY!

And we’re off…

Best

Gary

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Author:Gary

Gary has been an online marketer since 2002. An SEO/Analytics specialist he is Digital Director at TMW. As an affiliate, Gary owns and operates a number of UK and South African websites. He is also an industry speaker at events like SMX, SAScon, Think Visibility, On The Edge Live and won the Midlands Young Entrepreneur of the Year award in 2008. You can find him on Twitter, Linked In and Google+

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8 Responses to “ME.UK Domain Names. Putting To Bed The Stigma”

  1. August 16, 2011 at 12:14 pm #

    Good luck Gary. What was the .mobi domain you sold?

    I reckon go for FinancialAdvisers.me.uk

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  2. August 16, 2011 at 7:57 pm #

    Hi Gary

    Thanks, yeah the toss up so far has been between FinancialAdvisers.me.uk and BalanceTransfer.me.uk, gonna give it until the weekend to make the decision and then its game on!

    The .mobi I sold was Vouchers.mobi, bought in May of 2010 for £350 and sold in Dec 2010, http://dnjournal.com/archive/domainsales/2010/20110105.htm

    Best

    Gary

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  3. August 16, 2011 at 7:59 pm #

    FROM @1BillyRichards on TWITTER –

    @garyptaylor I’d like to see your experiment done with “balancetransfer”. Will be watching this one! Can you post the ongoing costs too ?

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  4. August 25, 2011 at 12:37 pm #

    Hey Gary, only just noticed your reply. May I suggest you install a Subscribe to Comments WordPress Plugin so people can keep updated in the comments.

    Vouchers.mobi good one, would have been right up my street

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  5. April 30, 2012 at 12:21 pm #

    Hi Gary,

    An interesting blog post, I’d be interested in an hearing about your progress and whether .me.uk has been successful for you.

    Do you feel .me.uk will become more popular once new TLD domains such as .sport and .paris become adopted by the wider web? I personally doubt .me.uk will ever become a direct competitor to the .co.uk domain I feel .me.uk will become more popular once used by larger/popular sites.

    Are good generic .me.uk a wise investment for develop projects?

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  6. Scott M78
    January 24, 2013 at 5:14 pm #

    SO how did you get on with these .me.uk domains? I’ve just bought my first – google serps not likeing it :(

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  7. Brian
    February 20, 2013 at 8:32 pm #

    Hi Gary,

    I was very interested to find this article but disappointingly it looks like it has gone nowhere?

    Are there any follow ups to this blog? If not it really looks like you are just trying to inflate the price of those domains you bought with no evidence to suggest they will actually be taken seriously and rank..?

    The only site that seems to be live is one for financial advisors and it only has one post on it..

    Look forward to hearing what the story is..

    Brian

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  8. March 18, 2013 at 9:01 pm #

    Hi guys

    Sorry about this, unfortunately I didn’t continue with this as not long after this I wasn’t particularly well then towards the back end of 2011 ended up being off work for a couple of months. I pretty much neglected the blog during this time…and didn’t write another post after October until the January. http://www.3ac.co.uk/online-marketing-and-seo-in-2012

    Perhaps something to pick up again, seeing that there is some interest?

    Gary

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