Local SEO for pubs?

Local SEO for pubs is something that I would say rarely gets explored. But 3ac have recently been asked to undertake a local SEO project for a pub in Birmingham. It has been quite a difficult couple of weeks to decide how best to go about increasing sales-generating traffic to the pub’s website. The hardest part has been creating a way of getting them to rank for various keywords not just to generate more traffic, but to grow actual sales by increasing footfall to the business.

So how will local SEO improve footfall to a pub in Birmingham?…

Look at it this way…You can’t sell beer and food online easily. So increasing footfall into the pub itself will require some innovative marketing tactics, here was some food for thought:

Spent a lot of time observing the different types of people who visit the pub in particular and also researched exactly what the owner considers to be his business’s USPs (Unique Selling Points.)
After a couple of late nights…ok, quite a few late nights!… Came up with a domain development and local seo strategy which we feel will do just the trick. It is a longer term project which will realise a significant ROI (Return On Investment) playing exactly on the USPs the owner gave to 3ac which includes, live music, quiz nights, pizza and their beer garden. Also going to add in our own USP of real ales because their selection is great!
Development of a satellite / micro site for one of the USPs
Utilise Google Local Business for improving local search placement

At the moment their website is not search engine friendly so we able to start with pretty much a blank canvas, which is preferable. So to start off with 3ac will be looking at on-page and off-page optimisation, a complete overhaul is required. Secondly the development of a micro site which will host a unique offer attracting visitors to download an incentive for actually visiting the pub, ultimately to spend their money. And thirdly to create a link building project focusing on pub-review sites to improve the online reputation of the business, this will also utilise various social networking sites too.

Once we have got the final plan in place we will reveal the pub itself, but for the moment it’s TOP SECRET local SEO stuff!

Stay tuned

Gary

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