Key to ranking on Google

I’ve been having a think about what actually is the key to ranking on Google and how does this help me with developing my domains… where am I going this blog post? Well, its very hard to mention the phrase domain name industry without being sucked into the huge abyss that is search and online marketing. I mean, what’s the point in having a domain name? So I’m finding myself in a position whereby I believe I should be including more information about search engine optimisation and online marketing and how these tools affect the domain name industry and domain development as a whole. Because lets face it, I don’t buy domain names to do nothing with them, I buy them because I feel they should be developed into a tangible asset, a brand if you will, in their own right. But to unlock their potential your must find the key to ranking on Google.

Whilst in search of the answer to this holy-grail of obstacles, I received an email which pretty much summed it all for me and clarified the thoughts that had been going around in my mind. The actual article the email referred to was from WebProNews, they always have great insights into the internet and web development in general, but this particular article make specific reference to domain names, so just had to be included in this post:

Branding and Google and a nice video on ICANN accepting new generic top level domains

So what are your thoughts on Google weighted reference to branding. Are they pushing out the smaller guys in favour of big guns of each industry. Does a strong brand actually make a website any more relevant to what the end user is searching for? Will weighted SERPs on brands mean that long tail keyword domains will become more sought after as smaller companies, with out the budget to build a global brand go in search on their suoer niche in an attempt to be seen as the authority “brand” for that niche. All very thoughht provoking concepts.

I personally think Google is going a little too far, who are they to say to say that a brand can deliver more end-user relevant content, that is a big assumption, and quite frankly assumptions are them mother of all f*ck-ups…

Click on this cheeky little link to see my mini-rant in response to Aaron Wall’s comments on long term brand building…Brand, shmand

Do you want to know what the key to ranking on Google is…keeping it real!

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