Because there are so many domain name providers, we can get let our domain name management slip into a messy situation. This article looks at some of the main issues related to choosing your business domain name.
Securing your web identity is an important issue for any business. If you do not actually have the business name registered that you are using as the title for your business website, it is highly recommended you register that name as well. In the more advanced economies, the issue of domain names and business registrations are closely aligned. This was not always the case, but it is today. Simply put, if you own the trademark for your business name, you have the right to the domain name in your country or where the trademark is registered. However, here is a look at some other issues to consider.
Registration. There are thousands of companies online who broker and trade domain names. It is advised you register with a company who is located in your country. Make sure there are a physical contact and physical address in your country. While there are few problems related to the ownership of domain names, it is still pays to use a provider in your country, just in case there is an issue at a later date.
Suffix Issues. While there are a lot of new and even trendy suffixes available for domain names, it still pays to have the ‘.com’ or the ‘.net’ and the ‘dot’ your country code. Internet search engines pay more attention to these suffixes, and it is important to understand that internet search engines do have a local component to the way they search. For example, if you are in Australia, it is definitely better to have the ‘.com.au’ suffix over any other.
Short or Long Name? There are a few different points of view on this issue. Let’s say your business was called ‘Canterbury Painting Supplies and Materials’. You might even use the anagram ‘CPSM’ on much of your business communications. Some professionals argue shorter names are better, and the main reason is because they are easier to remember. However, in this case, CPSM, might not be available, or it might not be the best choice because it is not really that easy to remember. Using your whole name, in this case, could actually be considered better because it is easy to remember, and it makes perfect sense.
Use a Fresh Provider. It is important to use a big-name and relatively fresh domain names provider. The companies that have been around for some time are more reliable and credible.
Parking Names Together. If you have a number of domain names, you should consider keeping them with the same provider. Just like when you are getting a better deal and cleaner management with your business mobile phones, using the single provider can mean better deals and a single organization to deal with all of the domain names issues you may have in the future.
Managing domain names can get time-consuming and very messy if you do not manage it well. You are not limited to one domain name for your business. Many businesses use several domain names and direct to the single site. This can be very beneficial for a number of reasons. As with every area of your business, use a good supplier, keep your business with one strong provider, and get the benefits of doing so.