Fly Fishing Books Domain Development Part 4
Since my last Fly Fishing Books post the other week , I have progressed nicely down the domain development road and finished with a great looking mini-site. I have added a full banner across the top of the page, finished off the CSS, which I have actually down on the same file, rather than separate it and changed the layout of the Google Adsense in an attempt to maximise CTR (Click Through Rate.)
After finishing the site I submitted it to Google and also built a few links from various other sites (directories and forums.) A few days has passed by since then and the site appeared today on its first index on the front page of Google for “fly fishing books.” Pleased with the initial results and getting 151 impressions on my Adsense and 1 unique click through (wohoo!) on the first day (since appearing in Google today that is), it is now time to focus on getting the site to the top spot for the keyphrase.
So lets look at the figures:
“Fly fishing books” gets about 3,600 exact searches per month in the UK. Assuming that a top position gets about 75% of those searches that’s approximately 2,700 visitors per month. I am now going to assume a CTR of just 0.5% that would equate to 14 click throughs per month and earn me around $20, based on the average CPC (minus Googles cut of course). This excludes any books actually purchased through the eStore affiliate program I am running with Amazon. I will be pleased if this domain can earn me $50 per month. So with 69 days to go until the ThinkVisibility.com conference in September (where I will be using this domain as an example mini-site during my presentation) I must start work to see how close I can get to that figure for July and August.
I am following a few basic directory submissions from a very long list I have compiled over the years. The following are the ones I find work well for mini-sites especially for ranking well in local search. See list.
I don’t want to get too carried on the link building, a handful of quality back links should do the trick and every so often a new page of content, such as a book review or something with a text link back to the home page. I may even add a privacy policy and a site map just beef the site up slightly. Always good for SEO.
That’s really all there is to making a mini-site from a hand registered domain. My next post about my Fly Fishing Books domain will be at the end of July when I rep ort on its first months earnings. Keep you fingers crossed I can get as close to the $50 as possible. Replicate this across 100 domains and you have yourself a $5000 per month business, with very low overheads. All you have to do is go out and find the right domains now…on every three days for a year!
Here’s to the art of domaining!
Cheers
Gary
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About Me

Hi, I'm Gary Taylor. I have interested in domain names since 2002. In January 2008 I won the Young Entrepreneur of the Year Award at the Midlands Business Awards. I have been featured on sites like Mortgage Strategy, speak at events like Think Visibility and SAScon and develop sites like Rottweilers.co.uk and South Africa. I am a Director of One Result and head up all aspects of SEO, Project Management and Internal Operations. I live in Birmingham with my dog Alfie and love to play the guitar. You can follow me on Twitter or connect with me on Linked In.
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