Domain names, Google and hyphens

I was browsing around over the weekend and found some interesting articles on how Google interprets hyphens in search and how this relates to the weightedness (is that a proper word?) of keyword domains for search engine placement. What surprised me though is  that there is still a big divide within the domain name industry as to how important or valuable hyphenated domain names are to a domain strategy.

My view remains impartial, a domain name is only as important or valuable as the development and marketing efforts that have gone into it. It would be interesting however to gain the views of any SEOs out there and see what their thoughts are utilising hyphenated domains for search engine optimisation campaigns. Comments please…

Gary

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Tuesday, February 10th, 2009 Domain Names

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About Me

Gary Taylor


Hi, I'm Gary Taylor. I have bought and sold domain names since 2002. In January 2008 I won the Young Entrepreneur of the Year Award at the Midlands Business Awards. I have been featured on sites like Mortgage Strategy, speak at events like Think Visibility and SAScon and develop sites like Rottweilers.co.uk and South Africa. I am a Director of One Result and head up all aspects of SEO, Project Management and Internal Operations. I live in Birmingham with my dog Alfie and love to play the guitar. You can follow me on Twitter or connect with me on Linked In.

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