Domain name SEO, get out the camcorder
Unique viewings of online videos
In my first post on domain name seo, we look at the use of online videos and how the massive growth in the UK’s online video viewing audience will help with your search engine optimisation and domain visibility. If you want to get great exposure for your domains then get out the camcorder and start creating videos, almost 30 million Brits are watching!
Opposite is a breakdown of the unique viewings of online videos across the major internet properties. As we can see the majority of videos are viewed via Google, in particular YouTube.com. The demographic of these viewers are 15 years and older viewing videos in the UK from a work or home based location. It is interesting to see that the BBC and Microsoft are ahead of Facebook suggesting that video sharing has yet to reach its full potential across the social networking giants 100m+ registered users.
Using videos as part of your domain name seo strategy is vital as they provide interactive user content that can easily be shared across a variety of platforms. From a search engine optimisation point of view linking videos with the correct alt text and sharing the content across the various social media platforms can create healthy back links and returning visitors. Allowing your visitors to contribute to your site by uploading their own videos is a proven method of generating relevant traffic and it is that interaction which creates a viral buzz, potentially boosting your domain’s visibility and as a result maximising your search engine placement.
Nowadays the savvy online user doesn’t just want to see static images and text, they want a variation of media and visual content to stimulate them and improve their online experience. 30 million UK viewers canot be wrong and if you are not utilising videos for your domain name seo then you are missing a trick. Use the data available online from sources such as comScore and you will soon find where the most effective place to post your video content can be. Making use of analytics to track the who, what, when and where your videos are being linked too and from will also give you the ability to maximise your exposure in an efficient way.
I would love to hear your comments on how videos are good, or bad for seo and if you have use them effectively in your domain name seo strategy
Cheerio!
Gary
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[...] I always say, and infact did say exactly this in a recent post on domain name seo, get out the camcorder. Nowadays, savvy internet users do not want to see just static text and blah blah blah, they [...]